Creative Direction · Art Direction · Integrated Campaign
Turning everyday spending into life-changing possibilities.
The 2017 edition of Suas Compras Valem Mais transformed a traditional spend-and-win promotion into an aspirational experience. Beyond the prize itself, the campaign introduced a team of specialists in fashion, technology, and interior design to help winners make the most of their rewards.
The strategy combined TV commercials, a dedicated campaign website, and short-form content featuring expert tips, connecting everyday purchases to the possibility of a lifestyle transformation.
The results went beyond a single campaign.
The promotion drove significant growth in card spending and established a successful recurring format for Bradesco Cartões, with its visual identity and tier-based mechanics continuing in subsequent editions.