Role: Concept + Art Direction
"Love is in the app" – an affirmation that transcends mere words and transforms into a reality within the digital realm.
Our mission was clear:
to demonstrate to our users that the act of gifting their loved ones is seamlessly intertwined with the convenience and benefits offered by the PicPay app.
Within the realm of PicPay, users discover a universe where possibilities to gift are boundless. This realization fueled the creation of the "Love is in the App" campaign, designed to amplify transactions and catalyze conversions during this enchanting period.
Our campaign marries the art of performance with the essence of social engagement. We carefully crafted new elements that adorned every communication channel associated with the brand.
The outcome?
An astonishing surge of 27% in brand positivity compared to preceding periods. The app itself became an arena of triumph, marked by a notable boost in conversion rates.
