Role: UI & Art Direction
Created as part of the Rio 2016 Olympic and Paralympic Games digital ecosystem, the Culture Portal was designed to connect audiences with the cultural program surrounding the Games.
From concerts and exhibitions to workshops, performances, and community initiatives, the platform brought together a diverse range of cultural experiences happening across Brazil.
The Challenge
To create an engaging digital platform capable of organizing a wide variety of events, content, and cultural expressions into a clear and intuitive experience. The challenge was to make discovery simple while translating the diversity, energy, and inclusive spirit of Rio 2016 into a cohesive visual system.
The Experience
Designed around discovery, the platform allowed users to explore upcoming events, browse different cultural categories, access detailed schedules and locations, watch related content, and engage with social conversations around each experience. A flexible and intuitive visual system brought all this content together while maintaining a strong connection to the Rio 2016 identity.
