Role: Concept & Strategy & Design
Lazarus Crystal was born from the partnership between Lazarus Legal, a law firm with a legacy dating back to 1967, and Stephen A. Crystal, a gaming industry veteran with over 30 years of global experience.
Combining decades of legal expertise with deep knowledge of the regulated gaming industry, the new venture needed a brand capable of expressing both sides of its identity: the trust and authority of an established legal practice and the vision and dynamism of a constantly evolving global industry.
The Challenge
Our challenge was to build this new brand from the ground up, creating a strategic and visual identity that could bridge legacy and innovation while positioning Lazarus Crystal as a trusted partner in the regulated gaming landscape.
