Role: Concept + Art Direction
As one of Brazil’s largest financial institutions, Itaú has a strong presence beyond banking, supporting initiatives across culture, sports, mobility, and entertainment.
These projects were created for some of the brand’s major sponsorships and initiatives, including the first anniversary of Bike Rio, its urban bike-sharing program; street Carnival celebrations across Brazil’s major cities; the Curitiba Theatre Festival; and the Santos Tennis Open.
Across different audiences and contexts, the work explored Itaú’s distinctive visual identity to create bold, carefully crafted pieces that connected each initiative to the brand while maintaining its strong and recognizable presence.
