Role: Art Direction + Ilustration
Created for BeHuman, this international OOH campaign aimed to raise awareness of the repression and violence faced by people in Iran.
The art direction explored the power of negative space and minimalist illustrations, turning absence into a visual statement. By allowing what isn't shown to carry as much weight as what is, the campaign created striking imagery designed to interrupt the urban landscape, capture attention, and provoke reflection.
Displayed across Belgium, Italy, Switzerland, Germany, and France, the campaign transformed public spaces into platforms for awareness, resistance, and solidarity.
Because sometimes, what you don't see speaks the loudest.
Paris, France
Paris, France
Berlin
Geneva, Switzerland
