Role: Concept & Art Direction
To capture the audience's attention, and introduce Curbix, a new and potent insecticide focused on stink bugs, to the Brazilian Agro industry, we invested in creating a character that represents Soybean's greatest enemy: the stink bug.
Combining humor with the product's attributes and empathy with the producers, we devised a fun campaign for the launch of this new product. The product recorded 300% sales growth* from its pre-launch year to its first commercial year.
Combining humor with the product's attributes and empathy with the producers, we devised a fun campaign for the launch of this new product. The product recorded 300% sales growth* from its pre-launch year to its first commercial year.
Source: notícias agrícolas
