Role: Concept + Art Direction
Our goal was to create Autoline's maiden campaign, an enchanting tale that would resonate with the hearts of car buyers and sellers alike.
Our goal was to create Autoline's maiden campaign, an enchanting tale that would resonate with the hearts of car buyers and sellers alike.
Through extensive research, we uncovered a remarkable revelation: the decision to buy a car often turn into family dramas and spirited debates. It was a universal story, waiting to be told.
With this insight in hand, we set our sights on the dramatic wonders of the 90s, where Mexican soap operas ruled the hearts of millions. Drawing inspiration from these iconic dramas, we crafted a campaign that promised intrigue, emotion, and entertainment.
With this insight in hand, we set our sights on the dramatic wonders of the 90s, where Mexican soap operas ruled the hearts of millions. Drawing inspiration from these iconic dramas, we crafted a campaign that promised intrigue, emotion, and entertainment.